Art Specs


You may use your own artwork on every printed graphic we sell.  You can either submit a Print Ready file, or you can send us any graphics you want to use and one of our professional designers will create your display for a nominal design fee.

If your artwork is of low quality, your designer will send you an email letting you know. In some cases, we can clean up or redraw your bad artwork.


Artwork Overview

We prefer vector art files, unless printing photos. For vector art we prefer files in Adobe Illustrator (AI), EPS or PDF. For raster art files we prefer files in PSD, TIF, JPG, BMP and GIF.

  • Use product templates to set-up artwork.
  • If submitting raster art, submit art with a MINIMUM of 200 dpi.
  • Avoid sending small web JPGs or any files created with MS Word, PowerPoint, or Publisher. We can use them for general layout ideas, but we cannot print directly from these files due to the low quality they produce.
  • Attempting to increase the resolution of a small JPG will not improve the quality of your print, unfortunately. It is usually easier and less time-consuming to track down a high-resolution JPG. Your designer will work with you to ensure your art is set up at the correct size and resolution.
  • Outline all fonts.  Fonts can vary from computer to computer. When a font is missing, the computer replaces it with a generic font. Outline, embed or convert fonts to curves.
  • Embed all images to avoid missing images. Embedded images are stored within the document itself, while linked files are not. This causes linked files to become unlinked and “go missing” when opened on a different computer.

Most products show a bleed margin on the template. Bleed is a printing term describing an image that touches the edges of the graphic. The graphic is trimmed within this bleed margin so that there are no white margins on your graphic. To ensure that your artwork or text will be visible, please allow for a safe zone within the bleed line.  


Printing Methods

Full-Color Thermal Imprint:

Thermal imprinting uses the application of heat and pressure to transfer thermal graphics onto the surface of our stock fabric colors. This creates a visually bold image that is strong and durable. Graphics can range in complexity from a simple, solid 1-color design to a more detailed full-color design. For full-color thermal imprinting:

  • Vector art is required.
  • All art files will be printed in CMYK.
  • Slight changes in fabric color may occur from order to order due to fabric dye lot variations. This must be considered acceptable.

Depending on the art file, it is not always possible to print complex art using our Full-Color Thermal Imprinting process. Dye-Sublimation or Digital Printing is recommended for the following images:

  • Thin lines or highly detailed edges.
  • Images with a gradient (including borders) or more than three colors.
  • Photographic images.


Dye-sublimation is a CMYK printing process that uses heat to transfer ink onto white fabric; this allows full-color graphics to permeate the fabric and become part of the fibers. Using high heat the ink is dyed directly into the poly-twill material. Dye-sublimation is:

  • Ideal for complex designs, photographic images or art with gradients.
  • Transferred onto one side of the white fabric. The under/backside remains white.
  • Printed in CMYK.


Digital Printing

Digital printing is a method of printing from a digital based image directly to a variety of materials. Depending on the product use and graphic material, a variety of inkjet formulations may be used.

Aqueous Ink

  • Water-based ink carrier with some glycol
  • Most vivid color and broadest color gamut
  • Uses pigment inks and dyes
  • Environmentally friendly
  • Most fragile: can be subject to scratching, fading and water damage. Lamination may be applied for durability and the outdoor use of graphic.

Solvent & Eco-Solvent Inks

  • Solvent based carrier and dye
  • Ink penetrates into the media
  • Media can remain uncoated
  • Most durable inkjet formulation

UV Cured Ink

  • Consists of acrylic monomers
  • Prints on a wide range of uncoated surfaces
  • UV lights dry and cure the ink instantly
  • Ink dries on the surface and does not penetrate the media
  • Lamination not required for outdoor use


Color Matching Policy

We print in CMYK 4 color process only. For most accurate color reproduction, we recommend that all files be submitted in CMYK color mode. Remember that RGB colors as seen on computer screens almost always differ from a CMYK print, and certain bright RGB colors will become duller when converted for printing. This is why we recommend converting any RGB files to CMYK and reviewing them yourself before placing your order.


To convert an RGB file to CMYK:

Photoshop users - open the file and go to Image>Mode and choose CMYK Color.

f you don't have access to Photoshop, you can go to and convert your file to a CMYK jpg for free. Please make sure to choose JPG for the output format.

We recommend reviewing your file after the conversion to see if any of the colors have changed. Depending on the complexity of your design, we may be able to adjust the colors in your file and help you find the best one for CMYK printing. Just contact the HPD designer for your order or call 1-844-723-1237 and ask for the art department.


Any color depicted on this website is meant to represent the final print color only in a general sense. RGB colors cannot always be replicated on a CMYK print, especially bright neon colors. Web proofs are required to be in RGB color, so some color shift between the proof and the final print is to be expected.

We cannot guarantee Pantone or any other kind of color matching. If you have a large order on which color matching is important, you may supply us with a swatch number from a Pantone Color Bridge book, which illustrates how Pantone colors will appear if printed in CMYK. We can only attempt to match the colors on the CMYK side of the Color Bridge book. We will work with you to get the closest color possible. For more information about available Pantone books, please visit